Global Exhibitions Market Size is expected to reach at a CAGR of 10.5% and, this report covers Market growth, trend, opportunity and forecast 2024 - 2031

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6 min read

The "Exhibitions Market" is focused on controlling cost, and improving efficiency. Moreover, the reports offer both the demand and supply aspects of the market. The Exhibitions market is expected to grow annually by 10.5% (CAGR 2024 - 2031).

This entire report is of 188 pages.

Exhibitions Introduction and its Market Analysis

The exhibitions market research report analyzes the current market conditions of the industry. Exhibitions are events where businesses showcase their products and services to potential clients. The target market includes companies looking to promote their brand and network with industry professionals. Major factors driving revenue growth are technological advancements, globalization, and increasing demand for experiential marketing. Leading companies in the exhibitions market include Fiera Milano, Deutsche Messe, MCH Group, GL Events, UBM, ITE Group, RELX Group, and Messe Frankfurt. The report's findings suggest a strong market outlook with a focus on innovation, diversification, and strategic partnerships to sustain growth in the future.

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The exhibitions market is a thriving industry with various sizes and application segments catering to different sectors. Exhibitions ranging from <5000 sqm to >100000 sqm are held for Consumer Goods & Retail, Foods & Beverages, Culture & Education, Transportation, Construction & Agriculture, Business, Finance & Real Estate, IT, and Other segments.

Regulatory and legal factors play a crucial role in shaping the market conditions of exhibitions. Factors such as venue regulations, health and safety standards, intellectual property rights, and data protection laws need to be adhered to ensure a successful event. Additionally, contract laws, insurance requirements, and taxation policies impact the overall operations of exhibitions.

It is essential for exhibition organizers to stay updated on the regulatory and legal landscape to avoid potential risks and compliance issues. By understanding and complying with the specific market conditions, exhibition organizers can create a safe and conducive environment for participants and visitors. Ultimately, a well-managed and legally compliant exhibition contributes to the success and credibility of the event.

Top Featured Companies Dominating the Global Exhibitions Market

The exhibitions market is highly competitive, with numerous companies vying for market share and striving to attract exhibitors and attendees. Some key players in the exhibitions market include Fiera Milano, Deutsche Messe, MCH Group, GL Events, UBM, ITE Group, RELX Group, and Messe Frankfurt. These companies operate globally and organize a wide range of exhibitions in various industries such as technology, healthcare, fashion, and more.

These companies use the exhibitions market as a platform to bring together industry professionals, showcase new products and technologies, facilitate networking opportunities, and generate business leads. By organizing exhibitions, these companies help to drive innovation, foster collaboration, and facilitate knowledge exchange within various industries.

For example, Fiera Milano is one of the leading exhibition organizers in Italy and Europe, with a strong focus on sustainability and innovation. Deutsche Messe, based in Germany, is known for organizing trade fairs and events in various industries such as industrial automation, energy, and logistics. MCH Group, based in Switzerland, is a leading organizer of art fairs, exhibitions, and events worldwide.

Some of these companies have reported significant sales revenue in recent years, with Messe Frankfurt generating over €733 million in revenue in 2020 and GL Events reporting revenue of €387 million in the same year. UBM, now part of Informa PLC, reported revenue of over £ billion in 2020.

Overall, these companies play a crucial role in driving growth in the exhibitions market by providing platforms for businesses to showcase their products, connect with potential customers, and stay abreast of industry trends and developments. Their continued investment in new technologies, marketing strategies, and partnerships will be key to further expanding the exhibitions market in the future.

  • Fiera Milano
  • Deutsche Messe
  • MCH Group
  • GL Events
  • UBM
  • ITE Group
  • RELX Group
  • Messe Frankfurt

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Exhibitions Market Analysis, by Type:

  • <5000 sqm
  • 5000-10000 sqm
  • 10000-25000 sqm
  • 25000-50000 sqm
  • 50000-100000 sqm
  • >100000 sqm

Exhibitions of less than 5000 sqm typically cater to niche markets and specific industries, offering targeted networking opportunities. Exhibitions ranging from 5000-10000 sqm attract a broader audience and showcase a variety of products and services. Events between 10000-25000 sqm are considered major exhibitions, drawing international participants and boosting industry exposure. Exhibitions of 25000-50000 sqm provide extensive market coverage, attracting a large number of visitors and generating significant business opportunities. Events exceeding 50000 sqm are mega-exhibitions, featuring a wide range of products, services, and innovations. These diverse exhibition types help in boosting demand by providing opportunities for networking, business development, and industry trends.

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Exhibitions Market Analysis, by Application:

  • Consumer Goods & Retail
  • Foods & Beverages
  • Culture & Education
  • Transportation
  • Construction & Agriculture
  • Business, Finance & Real Estate
  • IT
  • Others

Exhibitions are used in various applications such as showcasing consumer goods & retail products, promoting foods & beverages, educating about culture, transportation, construction & agriculture, business, finance & real estate, IT, and more. They are used to connect businesses with potential customers, create brand awareness, launch new products, network with industry professionals, and generate leads. The fastest growing application segment in terms of revenue is IT, as technology advancements continue to drive innovation and create demand for exhibitions that showcase the latest tech solutions, services, and trends in the industry.

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Exhibitions Industry Growth Analysis, by Geography:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • France
  • U.K.
  • Italy
  • Russia

Asia-Pacific:

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia

Latin America:

  • Mexico
  • Brazil
  • Argentina Korea
  • Colombia

Middle East & Africa:

  • Turkey
  • Saudi
  • Arabia
  • UAE
  • Korea

The exhibitions market is experiencing significant growth in various regions worldwide, with North America leading the way, particularly in the United States and Canada. Europe is also seeing strong growth, with Germany, France, the ., Italy, and Russia playing key roles. In Asia-Pacific, China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia are important markets. Latin America, including Mexico, Brazil, Argentina, and Colombia, is also showing promising growth. The Middle East & Africa region, including countries like Turkey, Saudi Arabia, UAE, and Korea, is also witnessing an increase in exhibition activities.

In terms of market dominance, North America and Europe are expected to continue leading the exhibitions market, with Asia-Pacific following closely behind. According to market research reports, North America is expected to hold the largest market share, accounting for around 35%, followed by Europe with approximately 30% market share. Asia-Pacific is projected to have a market share of around 25%, while Latin America and the Middle East & Africa regions are expected to capture the remaining 10% collectively.

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